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News, updates and behind the scenes content

Un Brindis por la Maternidad

A Toast to Motherhood

A weekend of conversation, celebration, and timeless style shared across all Velia Sierra Design locations for Mother’s Day.
Velia Sierra Atelier: Lo que revela en silencio

Velia Sierra Atelier: What's Revealed in Silence

Each piece is shaped by unseen atelier work: precision, experience, and detail at every stage, where design goes beyond the visible.
El Arte de Permanecer

The Art Of Enduring

An intimate gathering celebrating timeless fashion, conscious materials, and enduring elegance through design, dialogue, and a thoughtfully curated shared experience.
The Italian Brunch: Una Mañana de Estilo y Sinergia

The Italian Brunch: A Morning of Style and Synergy

An Italian-inspired brunch gathered Velia Sierra Design and Tierra Rossa clients for timeless style, inspiring conversation, elegant accessories, and spring ambiance.
The Linen Masterclass by Paula Sierra

The Linen Masterclass by Paula Sierra

An intimate masterclass celebrating seasonless linen, elevated styling, and the evolving sophistication of Velia Sierra Design.
Velia Sierra: A Family Edit

Velia Sierra: A Family Edit

A family-led styling guide where Velia, Paula, and Francisco share favorite Alba & Ceniza pieces and personal elegance.
La Edición Sustainable Chic 2026 de Velia Sierra Design

The 2026 Sustainable Chic Edit by Velia Sierra Design

Fewer pieces, better materials, timeless appeal. Step into 2026 with a sustainably chic wardrobe guided by intention, elegance, and enduring design.
Alba & Ceniza: Un Nuevo Capítulo de Elegancia Contemporánea

Alba & Ceniza: A New Chapter of Contemporary Elegance

Alba & Ceniza: A New Chapter of Contemporary Elegance Alba & Ceniza marks a defining moment for Velia Sierra Design: our largest and most ambitious collection to date, featuring a... Read More
El Arte de las Capas: Sofisticación Otoñal con Lino Natural

El Arte de las Capas: Sofisticación Otoñal con Lino Natural

The Art of Transitions: Autumn Sophistication with Natural LinenAs the air softens and autumn whispers its arrival, it’s the perfect moment to renew one’s wardrobe with transitional pieces that blend... Read More