The Summer House by Velia Sierra

On the morning of June 10, Velia Sierra Design welcomed guests to The Summer House by Velia Sierra, an intimate gathering hosted in collaboration with UGGA Concept Store, one of Guadalajara’s most distinguished destinations for Mexican luxury fashion.

Set against the refined atmosphere of UGGA, thirty guests enjoyed an elegant brunch curated by Plato Catering while discovering the latest universe of Velia Sierra Design. The event featured a special conversation led by Paula Sierra, who presented must-have pieces from our Alba & Ceniza collection, unveiled new colorways of beloved silhouettes already available in our boutiques, and offered styling insights designed to inspire effortless summer dressing.

Guests were also given an exclusive preview of our upcoming collection, creating a moment of anticipation and excitement for what lies ahead.

For one day only, Velia Sierra Design transformed the ground floor of UGGA into a temporary pop-up experience, allowing attendees to explore and shop a curated selection of our pieces in a unique setting outside our boutiques.

The morning concluded with thoughtfully assembled gift bags featuring sun-kissed essentials from Mali Tanning and miniature bottles from Tequila Hacienda Sahuayo, celebrating the spirit of summer and Mexican craftsmanship.

Photography: Diéresisenlao