A Celebration of 43 Years of Elegance

On Thursday, September 18th, Velia Sierra Design proudly celebrated its 43rd Anniversary Brunch with the distinguished Guadalajara Country Club as the backdrop. The event brought together our most loyal clients from the Guadalajara branch, as well as renowned figures from the local fashion industry.

The brunch was made possible through the collaboration of renowned influencer and fashion consultant Pilar Bolaños, who brought her refined vision to the occasion. Guests enjoyed an exquisite catering service by Sirena Bakery, while the atmosphere and décor were designed and organized by Paula Sierra, our Head of Image. The setting reflected the timeless elegance that defines the brand.

During the event, attendees were given an exclusive preview of our upcoming collection, featuring styles crafted in never-before-seen linens, as well as the presentation of our women’s and men’s jewelry collections, now available in stores. A glimpse into the future of Velia Sierra Design, where tradition and modernity meet.

The most emotional moment came with the speech delivered by Velia, our Creative Director, joined by her children Paula and Fran, Heads of Image and Marketing respectively. Together they shared the story of our 43-year journey, the countless virtues of linen, and the future vision of Velia Sierra Design.

As a token of appreciation, each guest received a gift: a delicate portion of our iconic in-store fragrance, created exclusively by us. With notes of lavender, violets, sandalwood, and other essences, this scent embodies the relaxed elegance that distinguishes us. Our guests were the first to enjoy it for personal use, and it will soon be available at our stores in Guadalajara, San Miguel de Allende, and Punta de Mita.