In February, we introduced the Éclat-Doré capsule collection, an exclusive line for women that incorporated a new fiber for the brand: viscose. Each pieces was made with viscose certified by Oeko-Tex Standard 100 and Canopy Green Shirt, sourced from Barcelona, Spain. Inspired by the sophisticated lifestyle of Monaco and other Mediterranean beaches, the collection featured new silhouettes and colorful prints designed exclusively for our brand. This collection, which is still available in stores and online, embodied the elegance and freshness that define Velia Sierra Design. Discover Éclat-Doré here.

In August, we nearly doubled the size of our boutique in Punta de Mita by adding a brand-new wing dedicated entirely to our men’s collection. This redesign not only addressed the growing demand in this exclusive tourist destination but also allowed us to expand our women’s offerings with a wider range of styles in both linen and viscose. Visit our revamped boutique here.

In August and September, we opened two new stores in San Miguel de Allende, bringing the total to five locations in this iconic city. These boutiques, located within Cibela Art Gallery, feature exclusive women’s and men’s lines in a culturally rich setting, surrounded by other high-quality brands such as Italian restaurant Ziracco, Julio & Jordan's jewelry, and Mestiza's home decor. Learn more about our new locations here.

Finally, we solidified our presence in luxury resorts with new retail points at SHA Wellness Clinic in Cancún and Susurros del Corazón in Punta de Mita. These exclusive destinations epitomize luxury and refinement, perfectly aligned with our design philosophy. Read more about our retail points here.

Thank you for being part of our journey. We look forward to surprising you in 2025!